IT Asset Inventory Management Software: 9 Best Solutions

How much cash do you have tied up in inventory sitting on your trucks and warehouse shelves right now? If you can’t answer that question with confidence, you’re not alone. For many trade businesses, a lack of inventory visibility leads to hidden costs that eat away at profits. Over-ordering parts you already have, losing valuable tools, and inaccurately costing jobs are all symptoms of a disconnected system. Modern IT asset inventory management software gives you the clarity to plug these financial leaks. It transforms your inventory from a cost center into a well-managed asset, allowing you to optimize stock levels, reduce waste, and ensure every job is priced for profitability. This guide will walk you through how to find a system that gives you the financial control you need to improve your bottom line.

Key takeaways

• Focus on software that tracks your real assets: Standard IT asset software is for laptops; your business runs on parts, tools, and materials. Choose a system built to manage the physical inventory in your warehouse and on your trucks.
• Insist on seamless integrations: Your asset management software must connect with your field service and accounting platforms. This creates a single, reliable source of information and eliminates the wasted time and errors from manual data entry.
• Calculate the true return on investment: Look past the monthly subscription fee and consider the total value. The right software saves you money by reducing material waste, preventing unnecessary purchases, and ensuring your job costing is always accurate.

What is IT asset inventory management software, really?

When you hear the term “IT asset management,” you might picture a tech company tracking laptops and software licenses. And you’re not wrong. But the core idea is much bigger and applies directly to your trade business. At its heart, asset management software is a system for keeping track of all the valuable physical and digital items your business owns.

For a contractor, your assets aren’t just computers; they’re the tools, equipment, parts, and materials that make every job possible. Think about the coils of wire in your warehouse, the fittings on every truck, and the heavy equipment you rely on. This software gives you a single source of truth for everything you own, helping you manage it all efficiently. It’s about knowing what you have, where it is, and what condition it’s in at all times. This visibility helps you cut down on waste, prevent loss, and make sure your techs have what they need to get the job done right the first time.

What it does (and why you need it)

So, what does this software actually do? It helps you track all your company’s valuable items, from the smallest components to your largest pieces of equipment. For your business, that means keeping tabs on everything from copper fittings and PEX tubing to generators and even your fleet of vans. It’s designed to answer critical questions instantly: How many of a specific part do we have in stock? Which truck is carrying that expensive diagnostic tool? When was that excavator last serviced?

Using this kind of software helps your business run more smoothly. You’ll experience less downtime because you can proactively manage tool maintenance and repairs. It allows for smarter financial planning since you know exactly what you own and what you need to buy. Ultimately, it brings order to the chaos of managing physical inventory, which means less money tied up in overstocked parts and fewer frantic, last-minute trips to the supply house.

Ready to put your inventory management strategy into practice? This video explores the various methods you can use with Ply.

A quick look at how IT asset inventory management software works

Most modern asset management platforms are cloud-based, which is just a simpler way of saying the software is hosted online. This is great news for you because it means you don’t need to buy or maintain your own expensive servers. You can access your inventory from anywhere (e.g., the office, a job site, or your truck) using a computer or a mobile app. This makes it much easier and more affordable to get started.

The software works by creating a central database for all your assets. It shows you where everything is, its current condition, and how it’s being used. This real-time visibility is the key. When a tech uses a part on a job, they can update the inventory right from their phone, and the system adjusts the count instantly. This helps your entire team use resources wisely and keep operations running without a hitch.

Must-have features in your asset management software

When you start comparing asset management platforms, the sheer number of features can feel overwhelming. While some tools are packed with bells and whistles, you really only need to focus on a few core functions that deliver the most value. Think of these as the non-negotiables. The right software should make your job easier, not give you more to manage. Look for a solution that nails these four key areas to ensure you’re getting a tool that will actually help you get organized, save money, and streamline your operations.

Real-time tracking and discovery

The most fundamental job of any asset management software is to tell you what you have and where it is, right now. Real-time tracking means you can see your entire inventory from laptops and servers to specialized equipment and vehicles on a single dashboard. Good software automates this process, discovering new assets as they connect to your network. This eliminates the need for manual spreadsheets and guesswork. A cloud-based platform gives you the flexibility to check on your physical and virtual assets from anywhere, whether you’re in the office or on a job site. It’s the difference between wondering which truck has the right diagnostic tool and knowing instantly.

License and compliance management

Software is one of the biggest and most complex asset categories for any business. This feature helps you keep track of all your software licenses, renewal dates, and user permissions in one place. It’s about more than just staying organized; it’s about staying compliant and controlling your budget. By ensuring license compliance, you can manage your software assets efficiently, avoid the hefty fines that come with audit failures, and stop paying for licenses you aren’t even using. This tool gives you a clear picture of your software spending and helps you make smarter purchasing decisions as your team grows.

Automated reports and insights

Data is only useful if you can act on it. The best asset management software doesn’t just collect information; it helps you understand it. Look for automated reporting features that can give you insights into asset usage, maintenance schedules, and depreciation. These reports can help you identify underutilized equipment, plan for future purchases, and even prevent losses from theft or damage. Instead of spending hours pulling numbers together for a meeting, you can generate a comprehensive report in just a few clicks. This helps you improve how you operate by making decisions based on hard data, not just a gut feeling.

Your asset management software shouldn’t live on an island. To be truly effective, it needs to connect with the other systems you rely on every day

Seamless integrations with your existing tools

Your asset management software shouldn’t live on an island. To be truly effective, it needs to connect with the other systems you rely on every day, like your accounting software or field service management platform. Seamless integrations create a single source of truth for your business, eliminating redundant data entry and reducing the risk of human error. When your tools talk to each other, workflows become smoother and much more efficient. For example, connecting your asset platform to your accounting software can automatically sync purchasing and depreciation data, saving your back-office team valuable time.

The best IT asset management software to consider

With a clear understanding of what IT asset management software does and the key features to look for, it’s time to explore the top contenders. The market is filled with options, each catering to slightly different needs, business sizes, and industries. Finding the right tool can feel like a huge task, so I’ve done the heavy lifting for you. This list highlights nine of the best platforms available, breaking down what makes each one unique.

As you go through this list, think critically about your own operations. Are you a large enterprise that needs a comprehensive IT Service Management (ITSM) platform that can handle everything from asset tracking to incident reports? Or are you a smaller business that just needs a simple, reliable way to keep track of your hardware and software licenses? Perhaps you’re in a specialized industry, like the trades, where your most critical assets aren’t laptops but the tools and materials on your service trucks.

This review covers the full spectrum, from powerful, all-in-one systems to flexible, open-source solutions. The goal is to give you a clear picture of what each platform does best, so you can find the one that fits your workflow, solves your specific problems, and helps your team work more efficiently. Let’s get into the top contenders.

1. Ply: The go-to for contractors and trade businesses

While traditional IT asset management focuses on computers and software licenses, contractors and trade businesses have a different set of critical assets: parts, materials, equipment, and tools. This is where Ply shines. It’s built specifically for the trades to manage the physical inventory that keeps your business running. Ply helps you track everything from truck stock to warehouse supplies, simplifying your purchasing and ensuring your techs always have the right parts for the job. With direct integrations for platforms like ServiceTitan, Jobber, and QuickBooks, it fits right into the software you already use, making it the clear choice for managing the assets that truly matter in the field.

2. ServiceNow

ServiceNow is a powerhouse in the IT world, offering far more than asset management through its full IT service management (ITSM) suite. It’s well suited for large organizations that need to connect asset tracking with incident management, change requests, and service catalogs in a highly structured environment.

For contractors, that same breadth is often a drawback. ServiceNow is designed around IT tickets and internal workflows, not tracking physical tools, equipment, or materials across jobs and trucks. Implementation and ongoing management typically require dedicated IT resources, making it overly complex for trade businesses that need fast, field-level visibility.

3. ManageEngine AssetExplorer

ManageEngine AssetExplorer stands out for its detailed reporting and strong visibility into both physical and virtual IT assets. It’s effective for tracking hardware, managing software licenses, and understanding asset lifecycles in office-based IT environments.

However, AssetExplorer is fundamentally IT-centric. Assets are tracked as systems and licenses rather than as tools actively used on jobsites. For trade businesses, this often results in accurate reports but poor real-time insight into where equipment is, who’s using it, and how it’s being consumed in the field.

4. Lansweeper

Lansweeper’s biggest strength is its automated network discovery. By scanning connected devices, it provides a comprehensive inventory of servers, laptops, printers, and other networked assets without requiring agents.

That reliance on network discovery limits its usefulness for contractors. Tools and equipment used on job sites are frequently offline or mobile, making them difficult for Lansweeper to track accurately. As a result, it excels at IT visibility but struggles to reflect the realities of physical assets moving between trucks, yards, and jobs.

5. Device42

Device42 is designed for organizations managing complex IT environments across on-premises data centers and cloud infrastructure. Its asset discovery and dependency mapping capabilities are especially valuable for understanding how applications and systems interact in hybrid environments.

For trade businesses, Device42’s strengths rarely translate. It focuses on infrastructure relationships rather than physical asset usage, and it assumes assets are static or network-connected. Contractors often find it useful for documentation but ill-suited for tracking tools and equipment that move constantly in the field.

6. BMC Helix Discovery

BMC Helix Discovery excels at automated asset discovery and dependency mapping, helping large enterprises understand how their IT environments are interconnected. This is critical in environments where changes to one system can impact many others.

For contractors, this level of infrastructure insight often adds little value. BMC Helix is designed to model IT systems, not capture how physical assets are used on jobs. Asset updates tend to be administrative and after the fact, making it difficult to maintain accurate, real-time visibility in fast-moving field operations.

7. Freshservice

Freshservice combines IT asset management with a modern service desk, allowing teams to manage assets alongside support tickets and incidents. This integration works well for internal IT teams supporting employees and their devices.

In trade businesses, however, assets aren’t tied to tickets, they’re tied to jobs. Freshservice tracks assets in relation to users and service requests, not technicians, trucks, or job sites. This often leaves gaps in visibility for equipment that’s constantly moving outside the office.

8. Asset Panda

Asset Panda offers a highly flexible asset tracking platform that can be customized to track almost anything, from laptops and tools to vehicles and furniture. Its mobile apps and barcode scanning make it easy to check assets in and out from anywhere.

That flexibility comes with a tradeoff. Asset Panda treats assets as standalone records, not as components of job execution. While it improves basic visibility, it doesn’t naturally connect assets to job costing, inventory consumption, or field workflows, requiring additional manual processes for contractors.

9. Snipe-IT

Snipe-IT is a popular open-source IT asset management system that appeals to budget-conscious teams. It provides core features for tracking assignments, asset history, and software licenses, with both self-hosted and cloud-hosted options.

For trade businesses, Snipe-IT often creates extra work. It requires setup, maintenance, and customization, and it lacks native support for job-based or field-driven asset tracking. Contractors frequently need to build their own processes just to track equipment moving between trucks and job sites, adding overhead instead of reducing it.

Click here to learn more about how Houston’s Brotherly Love Electric seamlessly optimized its inventory management with Ply

Let’s talk pricing: what to expect

Figuring out software pricing can feel like trying to solve a puzzle. Every company seems to have a different approach, with various tiers, add-ons, and payment structures. But once you understand the basic models, it becomes much easier to compare your options and find a solution that fits your budget without any surprise bills later on.

The price tag you see on a website is rarely the full story. To get a clear picture of the total investment, you need to look at how the software is sold, what the pricing is based on, and what other costs might be involved. Let’s break down the three key things to consider so you can confidently assess the true cost of any IT asset management tool.

Subscription vs. one-time license

The first thing you’ll notice is that software is typically sold in one of two ways: as a recurring subscription or a one-time license. Subscriptions, often called SaaS (Software as a Service), are the most common model today. You pay a monthly or annual fee for access to the software, which usually includes updates, maintenance, and customer support. This approach keeps upfront costs low and predictable.

The more traditional option is a perpetual license, where you pay a large, one-time fee to “own” the software indefinitely. While this can be appealing, be aware that support, updates, and upgrades often come with additional annual fees. This model is more common for on-premise solutions that you host on your own servers.

Common pricing models

Once you’re looking at subscription plans, you’ll see that the price is usually tied to your usage. The structure can vary, but most fall into a few common categories. Some providers charge per user, meaning you pay for each team member who needs access to the system. Others use a per-asset or per-device model, where the cost is based on the number of items you’re tracking.

You’ll also find tiered plans that bundle features and capacity. For example, a starter plan might cover up to 100 assets and include basic tracking, while a professional plan offers unlimited assets, advanced reporting, and premium integrations. According to some reports, starter plans can range anywhere from under $10 to a few hundred dollars per month, so it’s all about finding the tier that matches your needs.

Don’t forget these hidden costs

The monthly subscription fee is just one piece of the puzzle. To understand the total cost of ownership, you need to ask about any additional expenses. Are there one-time setup or implementation fees? Will you need to pay for data migration to move your existing asset lists into the new system? Is comprehensive training for your team included, or is it an extra charge?

Also, think about the future. As your business grows, you’ll likely add more assets, users, and equipment. It’s important to evaluate scalability and understand how the pricing will adjust as your needs change. A plan that seems affordable today could become expensive quickly if the cost per asset or user is high. Asking these questions upfront ensures you’re making a smart, long-term investment.

Cloud vs. on-premises: which one is right for you?

One of the biggest decisions you’ll make when choosing asset management software is where it will “live.” Will it be in the cloud, hosted by the software provider and accessed through the internet? Or will it be on-premises, installed on your own servers at your physical location? This isn’t just a technical detail—it affects your costs, accessibility, security, and how your team uses the tool every day.

For a trade business with technicians constantly on the move, this choice is especially important. Think about it: Do you need your team to access inventory data from a job site, or is all the work managed from a central office? Your answer will point you in the right direction. There’s no single right answer for everyone, but understanding the pros and cons of each will help you find the perfect fit for your operations.

The case for a cloud-based solution

Cloud-based solutions have become the go-to for a reason, especially for businesses that need flexibility. With a cloud system, your team can access real-time asset information from anywhere with an internet connection, e.g., a laptop in the office, a tablet in a service truck, or a phone at a supply house. This remote access is a game-changer for field teams.

These systems are also incredibly scalable. As your business grows, you don’t have to worry about buying or maintaining new server hardware. The provider handles all the updates and maintenance behind the scenes, so you’re always on the latest version without any IT headaches. This model allows you to track and manage all your assets, from tools to software licenses, without the heavy upfront investment in infrastructure.

When to stick with on-premises

While the cloud offers a lot of freedom, some businesses prefer to keep their data closer to home. An on-premises solution gives you complete control over your data and hardware because it all lives on your own servers. This can be a major factor for companies in industries with strict regulatory or compliance requirements that dictate how and where data is stored.

If you have a dedicated IT team and the resources to manage your own servers, an on-premises system gives you direct oversight of your physical assets and security protocols. You’re in the driver’s seat for every update, backup, and security patch. However, this also means the responsibility for maintenance, security, and uptime rests entirely on your shoulders.

A note on security and compliance

It’s a common myth that on-premises systems are automatically more secure than the cloud. The truth is, security depends on the execution. Reputable cloud providers invest millions in securing their data centers with protections that are far more advanced than what most small businesses could implement on their own. They often guarantee extremely high uptime and have teams of experts dedicated to monitoring threats around the clock.

Whether you choose cloud or on-premises, you need to do your homework. For a cloud solution, ask potential vendors about their security measures, data encryption, and compliance certifications. For an on-premises system, be realistic about your own team’s capacity to manage security effectively. Either way, protecting your data is a top priority.

What problems can this software actually solve?

Let’s be real: adopting new software can feel like a huge undertaking. You’re busy running your business, and the thought of migrating from a system you know (even if it’s just a collection of spreadsheets and clipboards) can be daunting. But the day-to-day frustrations of your current process are likely costing you more than you think. How many times has a tech had to drive back to the shop for a part they thought was on their truck? How much time do you spend at the end of the month trying to figure out where all your money went on materials?

This is where asset inventory management software stops being a “nice-to-have” and becomes a core part of a smarter, more profitable operation. It’s designed to solve the exact problems that keep you up at night. Think of it as your central command center for everything your business owns and uses to get the job done—from the smallest fitting in a warehouse bin to the most expensive piece of equipment on a truck. It provides a single source of truth, eliminating the guesswork and chaos that comes from fragmented, manual systems. By automating the tedious work, you get the clarity you need to make better decisions, streamline your workflows, and ultimately, book more jobs.

✓ Put an end to manual tracking errors

If you’re still relying on pen and paper or a complicated spreadsheet to track your inventory, you know how easy it is for mistakes to happen. A single typo or a missed entry can throw everything off, leading to some costly problems. You might end up ordering parts you already have in stock or, even worse, sending a technician to a jobsite without the right materials. These small errors add up to wasted time, extra fuel costs, and frustrated customers.

Inventory management software helps by creating a reliable, centralized system for all your materials, tools, and equipment. By automating data entry and tracking, you can drastically reduce the human errors that plague manual processes. Every item is accounted for in real-time, giving you and your team an accurate picture of what you have and where it is.

✓ Get a better handle on assets and costs

Do you have a clear picture of how much inventory is sitting on each truck or in your warehouse right now? For many contractors, the answer is a fuzzy “maybe.” Without a clear view, it’s nearly impossible to control your costs effectively. You might be tying up cash in slow-moving parts or consistently losing money on jobs because you aren’t tracking material costs accurately.

The right software gives you the visibility you need to make smarter financial decisions. You can see exactly how your assets are being used, identify which parts are your best sellers, and stop buying things you don’t truly need. This level of insight allows you to optimize your stock levels, improve job costing, and get a true sense of your profitability. You can even use Ply’s free ROI calculator to see how much you could save.

✓ Make audits and compliance less painful

Whether it’s the end-of-year physical inventory count for your accountant or an internal audit to track down missing tools, these tasks are often a major headache. Manually counting every single item is a time-consuming and tedious process that pulls you and your team away from revenue-generating work. It’s a necessary evil, but it doesn’t have to be so painful.

Asset management software simplifies these processes immensely. Instead of spending a weekend counting boxes, you can run a detailed report in minutes. This makes preparing for tax season, managing insurance claims for lost or stolen equipment, or simply reconciling your stock levels a much smoother experience. With a clear and accurate record of your assets, you can handle inventory and truck stock management with confidence and ease.

How to choose the right software for your business

Picking the right software can feel like a huge decision, because it is. This tool will become a core part of your daily operations, so it’s worth taking the time to find the perfect fit. Instead of getting overwhelmed by all the options, you can simplify the process by focusing on three key areas: what your business actually needs, how the software will connect with your other tools, and what it will truly cost—and save—you in the long run. Think of it less like buying a product and more like finding a reliable partner to help your business run smoother.

Before you even look at a demo, take a step back and map out exactly what you need the software to do. Every trade business is different, so get specific about your inventory.

Step 1: First, define your business needs

Before you even look at a demo, take a step back and map out exactly what you need the software to do. Every trade business is different, so get specific about your inventory. Are you tracking high-value equipment like generators and trenchers? Or is your main challenge managing the thousands of small, consumable parts on your service trucks? Make a list of your biggest pain points. Maybe it’s techs running to the supply house mid-job, not knowing what’s in stock at the warehouse, or losing track of valuable tools. A clear list of your “must-haves” will be your guide when you start comparing different platforms.

Step 2: Check for integrations and room to grow

Your business doesn’t operate in a silo, and your software shouldn’t either. The most powerful tools are the ones that communicate with each other seamlessly. Look for a platform that offers robust integrations with the software you already rely on, like your field service management platform (think ServiceTitan or Jobber) and your accounting software. This is critical for eliminating double entry, reducing human error, and ensuring everyone is working with the same information. Also, consider your future growth. A cloud-based solution that can scale with you as you add more technicians, trucks, and even warehouse locations will save you major headaches down the road.

Step 3: Compare the true cost of ownership

The sticker price of a software subscription is only one piece of the puzzle. To understand the real financial impact, you need to look at the total cost of ownership. This includes any one-time setup fees, data migration costs, and the time your team will spend on training. But don’t stop there—the other side of the equation is your return on investment. A good system should save you money by reducing parts shrinkage, preventing unnecessary purchases, and cutting down on wasted travel time for your techs. You can even use an ROI calculator to get a clearer picture of how much time and money you stand to save.

What to expect when you get started

Switching to a new software system can feel like a huge undertaking, but it doesn’t have to be a headache. The key is to break the process down into manageable steps. A good IT asset management platform is designed to make this transition as smooth as possible, guiding you from initial data import to full team adoption. The goal isn’t just to get your information into a new system; it’s to build a reliable, central hub that your entire team can depend on day in and day out.

Think of it less as a massive project and more as a series of small, intentional changes. You’ll start by getting your existing asset data organized and into the new software. From there, you’ll focus on showing your team how the new tool makes their jobs easier. Finally, you’ll establish simple, repeatable routines to keep everything running smoothly. With a clear plan, you can move away from messy spreadsheets and manual tracking for good, without disrupting your daily operations.

Getting your data in and setting up

Your first step is to move your existing asset information into the new system. Whether you’re working from spreadsheets or another software, most platforms offer tools to import your data in bulk. This is also the perfect time to do a little spring cleaning and make sure the information you’re bringing over is accurate. Once your data is in, you can start customizing the software to fit how your business actually works. You can set up custom fields, define asset categories, and establish workflows that match your processes.

The real magic happens when you connect your asset management software with the other tools you already use. Strong integrations with your accounting or field service software create a seamless flow of information, eliminating double entry and reducing errors. This initial setup is all about creating a structured system that’s tailored to your specific needs, turning a simple inventory list into a powerful management tool.

Training your team for a smooth transition

A new tool is only effective if your team actually uses it. A smooth transition depends on clear communication and proper training. Instead of just showing them which buttons to click, focus on how the new software solves their biggest frustrations. Explain how it will help them find the parts they need faster, reduce trips to the supply house, and eliminate the guesswork of tracking tools and materials. When your team understands the “why” behind the change, they’ll be much more eager to get on board.

Start with a small group or designate a “champion” who can help lead the charge and support their colleagues. The best asset management software is intuitive and user-friendly, designed to be much easier than the old spreadsheet method. By focusing on the benefits and providing solid support, you can ensure your team embraces the new system and you get the most out of your investment. You can even share testimonials from other businesses to show them what’s possible.

Creating your day-to-day management plan

Once you’re set up and the team is trained, the final piece is to build new habits. A day-to-day management plan ensures your data stays accurate and the system remains your single source of truth. Decide who is responsible for adding new inventory, how materials will be checked out to jobs or trucks, and what the process is for handling returns. Setting clear expectations from the start prevents confusion and keeps everyone on the same page.

This is where you’ll really start to see the value of your investment. The time saved on daily tasks—like tracking down a specific tool or creating purchase orders—adds up quickly. Schedule regular check-ins to review reports and look for opportunities to make your processes even more efficient. A solid daily plan transforms your software from a simple tracking tool into the operational backbone of your business, helping you understand and improve your bottom line. You can even use an ROI calculator to see the financial impact.

Related articles

• Choosing the Right Asset Inventory Management Software
• Inventory Management Software for the Construction Industry: Your Comprehensive Guide
• Best Construction Inventory Management Software: Top 5 Picks
• Best Inventory Management Software for Trades & Contractors of 2026

Speak to an Expert

Frequently asked questions

Isn’t IT asset management just for tech companies?

That’s a common misconception. While the term started in the tech world to track things like laptops and software, the core idea is simply about having a central system to manage valuable items. For your trade business, your most critical assets aren’t computers; they’re the parts, tools, and equipment on your trucks and in your warehouse. The right

My business is small. Is this type of software too complicated or expensive for me?

Not at all. Many modern platforms are designed specifically for small and medium-sized businesses. Cloud-based systems, in particular, are very affordable because you pay a monthly subscription instead of a large upfront fee for hardware and licenses. They are also built to be user-friendly, so you don’t need a dedicated IT department to run them. The goal is to find a tool that simplifies your work, not one that adds complexity.

How much work is it to get all of our inventory into a new system?

Getting started is more straightforward than you might think. If you’re currently using spreadsheets, most software allows you to import that data directly, saving you from hours of manual entry. The initial setup involves organizing your data and connecting the software to your other business tools. A good provider will offer support to guide you through this process, helping you get organized and running smoothly from day one.

Will this actually work with the other software I use to run my business?

It absolutely should. A standalone system that doesn’t communicate with your other tools creates more work, not less. Look for a platform that integrates directly with the software you already rely on, such as your accounting platform like QuickBooks or your field service management software like ServiceTitan or Jobber. This ensures that information flows seamlessly across your business, from the field to the back office.

How do I get my technicians to actually use the software?

The key is to show them how it makes their job easier. When they can instantly see what parts are on their truck, find a specific tool without making phone calls, and stop wasting time on last-minute trips to the supply house, they’ll see the value. Choose a system with a simple mobile app that’s easy to use on a job site. When the tool is intuitive and solves their daily frustrations, adoption happens naturally.